Formalwear & Bridal Gowns

Located in the historical downtown of Kaukauna, Wisconsin, Bridal Elegance & Formalwear is the perfect place to find your perfect gown. Whether you live in Kaukauna, Appleton or Wrightstown, we have you covered!

Founded in 1999 as a tiny store, we have since revamped the shop and turned it into the amazing bridal boutique that it is today. We take pride in our large selection of bridal gowns, prom dresses, tuxedos, suits and more available for rent and purchase. We take our job of making you happy on your special day very seriously – your satisfaction is of the utmost importance, and we strive to provide excellent customer service and make the dress-buying experience as exhilarating and enjoyable as possible.

In our small-town shop, we house a wide variety of apparel and accessories for your wedding or special occasion. Our stunning dress collection offers a fantastic array of choices that will make any bride happy. If you’re looking for a traditional white wedding dress with a simple silhouette or a trendier dress with daring cuts and different colors or something in between, we have exactly what you’re looking for. And if we don’t, no worries – we deal with many different companies, so if you have a dress in mind that we don’t have in stock, we can usually track it down for you, saving you the trouble of running frantically from store to store in search of it.



We even have our own professional alterations department; every bride should feel as though her wedding dress is a part of her – no pulling up the dress all night, no fidgeting with a zipper that won’t lay quite right, and no tripping over an excess of fabric by your feet. We take your exact measurements and do fittings to make sure you’re feeling absolutely comfortable and ready to celebrate in your gown. We make sure to provide an excellent, professional and precise job when altering your gown, taking extra time and care to keep the aesthetics of the dress while making it fit you perfectly. (Alterations available by appointment only.) Our first priority is making sure our customers are absolutely ecstatic with their purchase – no one wants to feel regret over buying a dress, so we will help make sure everything is exactly the way you want it.

Complete your dazzling look with one of our fabulous headpieces and a selection from our shoe salon, featuring designer Dyeables formal shoes to perfectly complement your celebration’s color scheme – no stressing over the exact shade of blue or red you want, since you can choose the color you want them to be. From towering pumps to slim kitten heels to elegant flats, we have exactly the right shoe to tie your dress, accessories and entire look together as a whole ensemble.

Along with wedding and bridal gowns, Bridal Elegance & Formalwear has an impressive variety of dresses for all occasions. Our selection includes bridesmaid gowns, flower girl dresses, junior bridesmaid dresses, mother-of-the-bride dresses and one-of-a-kind prom dresses. Though weddings are a spectacular event, they’re not the only place that you get to look fabulous at – nor are the bride the only ones who can feel beautiful! Everyone involved in the celebration should feel lovely, and we provide a wide range of dresses to complement every person, both inside and out. Whether you’re a young girl tossing flowers before the bride walks down the aisle, a mother watching her daughter become a wife, or a friend who has supported the bride through thick and thin, we want to make sure you’re well dressed and comfortably fitted as well! We offer prom dresses from sizes 0-30W in array of colors in a variety of hues, shades and beautiful designs to accent every body type and every personality. Quirky, edgy, modest, traditional, diva, elegant – we have dresses to fit everybody, every style and every budget with designs from Mori Lee, Studio 17, Maggie Sottero, Casablanca, Jasmine, Allure, Symphony,  Mon Cheri, Romantic Bridal and many other brands!



Gentlemen, look no further than Bridal Elegance & Formalwear for your tuxedo rental. The ladies aren’t the only ones who should feel great, comfortable and handsome in their celebration attire – we want you to feel just as special and just as unique! Featuring your favorite brands, including Ralph Lauren and Perry Ellis, we’ll help you look your best on your special day. We believe that a striking wedding gown or prom dress should be complemented by an equally as striking tuxedo, and we’ll do everything we can to make you feel as comfortable and chic in your favorite tux as possible! We also offer a wide selection of custom gifts for your groomsmen so you can thank them sincerely for standing by you and taking part of one of the biggest and brightest days of your life.

We also have funeral suits available. Rush order service is available, and we will accommodate you as best we can and make everything as smooth and easy as possible.



Being a smaller company, we truly love getting to know our customers and helping them in any way that we can. For us, owning a bridal shop and helping customers isn’t just about making a sale; it’s about getting to actually know the people that walk through our doors and making each of our clients feel as beautiful on the outside as they are on the inside. Growing alongside the families that choose to shop at our store is one of our greatest joys – from the first time you go to the prom and needing the perfect dress, to your marriage when that dress needs to be even more perfect than your prom dress, and as you grow into your own families by providing baptismal attire for your little ones. We also have selections of first communion, bat mitzvah and quinceanera dresses for your daughters as they grow, as well as tuxes and suits for your sons. There is nothing more satisfying than seeing our customers grow and be joyous as they do so – and we love to help in any way that we can!

With such a diversity of selections for your wedding or special occasion, as well as the heart and soul we put into our work, why go anywhere else? Check out our collection of wedding gowns, bridesmaid and prom dresses, tuxes and accessories online now, and visit Bridal Elegance & Formalwear in Kaukauna today!

Updated Hours

Our hours have now changed!

What do our customers think?

“To all the ladies at Bridal Elegance,

I just would love to thank you for all the help you have given me for our wedding. Everything from my dress, hairpieces, tuxes, and bridesmaid dresses turned out beautiful! Your service and friendliness was excellent! I appreciate the effort you put into making our wedding day so beautiful! Thank you so much!”

– Stephanie & Dave