The Bridal & Formalwear Center

Bridal Elegance & Formalwear in historic downtown Kaukauna, Wisconsin, is the perfect bridal shop near Appleton, WI and services the surrounding areas. Find apparel and accessories for your wedding or special occasion! Our stunning dress collection offers a fantastic array of choices, both trendy and traditional. We even have our own professional alterations department to give you the perfect fit! Alterations by appointment only.

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Complete your perfect look with one of our fabulous headpieces, and a selection from our shoe salon, featuring designer Dyeables™ formal shoes and much, much more!

Along with wedding and bridal gowns, Bridal Elegance & Formalwear has an impressive variety of dresses for all occasions! Our selection inludes bridesmaid gowns, flower girl dresses, junior bridesmaid dresses, mother-of-the-bride dresses and one-of-a-kind prom dresses. PROM dresses from sizes 0-30W available in array of colors and beautiful designs. We have Mori Lee Prom, Studio 17, and Forever Yours and many other brands including Quinceanera gowns!

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Gentlemen, look no further than Bridal Elegance & Formalwear for your tuxedo rental! Featuring your favorite brands, including Ralph Lauren and Perry Ellis, we’ll help you look your best on your special day. We also offer a wide selection of custom gifts for your groomsmen.

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Turn to us for First Communion dresses and attire, as well as funeral suits. Rush order service available.

With so much selection for your wedding or special occasion, why go anywhere else? Visit Bridal Elegance & Formalwear today!

New dresses arriving daily!

Shoe Sale

Specially marked shoes ALL $9.99.

What do our customers think?

“To all the ladies at Bridal Elegance,

I just would love to thank you for all the help you have given me for our wedding. Everything from my dress, hairpieces, tuxes, and bridesmaid dresses turned out beautiful! Your service and friendliness was excellent! I appreciate the effort you put into making our wedding day so beautiful! Thank you so much!”

– Stephanie & Dave